shopper marketing

Retail Store Visit

Nine things you can learn from a Retail store visit

As I’ve written about before, retail store visits are incredibly valuable to anyone working in consumer goods – whether for a supplier or a retailer. It’s a shame that we don’t do more of them (more on that topic here!). Even more of a shame, that we often don’t get full value out of the […]

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great shopper marketing client agency relationship

What makes a great shopper marketing client/agency relationship?

Those of us who have been in the marketing and shopper marketing world for a while know how important shopper marketing agency relationships are. Agencies come in lots of different shapes and sizes. Some are competent, some are helpful, some excel in execution: many are average. But every now and then you get a great

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