Learn how to turn ‘no’ into ‘yes’ for your high value retail sales propositions
One of the biggest frustrations among shopper marketers, trade marketers and brand teams is that retailers often say ‘no’ to our brilliant plans. I’m sure many of you have been there. Even more frustrating is when you’ve worked hard to build a powerful shopper-based retail sales proposition which explains your initiative and why it is hugely […]
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