“We have millions of shoppers, invest in our in-store displays and you’ll have access to this huge audience”? Which retailer am I quoting? Trick question! It could be any of them, and chances are that if you’ve worked with any of the world’s major retailers you will have heard this many times. Yet much of the […]
Are you wasting money on in-store displays? Read More »
Managing big customers is difficult. But its massively important to the success of our brands. Those retailers typically stand between us and the shopper, after all. We have great ideas, and a great plan, but to make it happen in-stores we need to convince retailers that its in their interests to support us. Most key
Four simple ways to better understand changing customer needs Read More »
In my last post I questioned the domination of data and quantified shopper research, and outlined some of the key reasons why qualitative shopper research was perhaps not being used as much. Yet in the same way that qualitative research is valuable in the consumer realm, qualitative shopper research can be priceless for shopper marketers
How To Get The Most Out Of Qualitative Shopper Research Read More »
