April 2018

retail customer understanding know your customer

Retail Customer Understanding – How well do you know your customer?

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Fundamentals. We all know that they are important yet often, they are easy to forget or overlook. Ask any Sales Director or Sales Manager: “How important is it that your team really understands its customers?” Most, if not all, would agree that this is massively important. Yet in our work with clients, we find again […]

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consumer marketing benefits of shopper marketing

Eight reasons why consumer marketing teams should support shopper marketing

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One of the biggest challenges facing shopper marketing teams, especially as they are trying to get established, is getting consumer marketing teams to take them seriously. While not universal, shopper marketers speak of disdain, or being ignored, of not getting the data, information and support they need. Some consumer marketing teams are brilliantly supportive, others

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