October 2016

shopper marketing talent

How to Win the Shopper Marketing Talent War

Leave a Comment / Recent, Shopper Marketing / By

Shopper Marketing is growing fast. No matter where you look companies are looking to grow their shopper marketing teams. Yet, if the number of calls I get from headhunters or clients is anything to go by, there is a chronic shortage of shopper marketing talent. How then should business leaders – Marketing Directors, or Heads of Shopper Marketing – […]

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product cannibalization

Allow for product cannibalization and steal to add credibility to your retail customer presentation

Leave a Comment / customer management, Recent / By

Key account managers and sales managers make countless presentations to retailers. Huge amounts of investment and sales are resting on the outcomes of these presentations: failing to get a listing or agreement to an activity can spell disaster. Most sales people and marketers know that creating a clear value proposition to the retailer is key.

Allow for product cannibalization and steal to add credibility to your retail customer presentation Read More »