November 2016

sales and marketing alignment

Sales and Marketing Alignment – The Secret Power of Shopper Marketing

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There are many benefits of making shopper marketing a part of your business, of making your business more shopper-centric. But there is one benefit that we see again and again from our work with clients. Businesses that make shopper a part of the way they do business are far more successful at integrating marketing and […]

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in-store communication

In-store communication – where best to communicate with shoppers

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Shopper marketers know that part of their job is to communicate effectively to shoppers while the shopper is in the store. Often lots of effort is put into getting the right communication message (sometimes not so much, too!), but in our experience one area of in-store communication planning is overlooked more than any other. Not

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