March 2020

classroom training blended learning sales training marketing

How to build capability without classroom training

As Covid-19 spreads around the world, the first casualty in many organizations was training. Because for many businesses, their training and development efforts rely heavily on classroom training. And for good reason: high quality classroom training can be highly effective. But as it becomes clear that the coronavirus crisis will be around for a while, […]

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The first step to creating effective instore activities (online and offline!)

The consumer goods industry spends a lot of money on instore activity. But how much of it is effective? Well, that rather depends on what we mean by effective! Often the measure of effectiveness will be ‘did it grow my sales?’ Why is that? Because, in most cases, the core objective of the activity was…

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