April 2022

retail presentations

Retail presentations? Stop talking about consumers and brands! If you want to improve the presentations you make to retailers - try talking less about your brand!

2 Comments / Recent / By

We help clients win at retail and of course, to win at retail, you need to persuade a retailer to support your plan. Whatever you want to do: launch a new product, set up an activation or run a promotion, you need to persuade the retailer to support you. So as you can imagine, we […]

Retail presentations? Stop talking about consumers and brands! If you want to improve the presentations you make to retailers - try talking less about your brand! Read More »

CPG Leaders

CPG leaders – Retail disruption is not just a sales problem

4 Comments / Omnichannel / By

It is clear to pretty much anyone involved in the consumer goods industry, that retail is being disrupted in possibly the most significant way since chain supermarkets were invented. All this retail disruption has massive implications for consumer goods manufacturers, but too often CPG leaders leave this challenge in the hands of the sales team.

CPG leaders – Retail disruption is not just a sales problem Read More »