shopper marketing kpis kpi

Shopper Marketing KPIs – The Biggest Mistakes and How to Avoid Them

I recently shared an article which explained how to set powerful marketing and shopper marketing KPIs. Many people seemed to find this of value, and asked a question: how do you know you’ve got your KPIs right? After all there are lots of options, and setting too many shopper marketing KPIs brings its own problems. […]

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