Shopper Psychology – System 1 and System 2 Thinking
For shopper marketing to be effective we need to understand shoppers. In our shopper marketing and shopper communication training programs we cover a wide range of shopper behaviors and shopper psychology models that can be used to better understand shoppers. But the one that I find most useful is the concept of System 1 and […]
Shopper Psychology – System 1 and System 2 Thinking Read More »