The E-Commerce Disruption that you weren’t expecting! – Case Study How E-Commerce players are stretching their influence and disrupting the consumer goods industry
It is clear that e-commerce disruption is a massive force of change in the consumer goods world. Even in markets where e-commerce share is still relatively small, it is changing shopper behavior in quite remarkable ways, and that in turn is putting pressure on the relationships between manufacturers and retailers. But there is more disruption […]