Integration is a buzzword for sure. I hear it all the time. And it has achieved this status for good reason. Businesses which are integrated are more efficient. Marketing and sales plans have more impact when they are integrated. Yet time and again when we begin to work with clients, we see huge disconnects. We […]
Are your marketing and sales teams integrated? Read More »
For decades, a buoyant supermarket sector has underpinned the growth of brands but, since the financial crisis, the UK retail sector has experienced historic low rates of growth. A new study by Engage Management Consultants suggests that the supermarket sector is not only threatened by macroeconomic trends. Large grocery stores are also currently experiencing significant
Supermarkets no longer a source for UK brand growth Read More »
There are many benefits of making shopper marketing a part of your business, of making your business more shopper-centric. But there is one benefit that we see again and again from our work with clients. Businesses that make shopper a part of the way they do business are far more successful at integrating marketing and
Sales and Marketing Alignment – The Secret Power of Shopper Marketing Read More »
What do you need for successful shopper marketing? Great insight? For sure. A great retail selling story to get support from your customers? Indeed! Really simple execution at the point of purchase? Absolutely. Here is a simple case of a really simple in-store execution which had all these things, but still failed. Why? Because shopper
Can you win at the Point of Purchase and Still Lose? Yes! Read More »
Shopper marketing is most definitely a buzz. People talk about it all the time: and expenditure is increasing. And yet the understanding of what shopper marketing actually is appears to still be a little unclear. And one of the biggest areas of confusion is around whether shopper marketing is the same as in-store marketing? Wikipedia’s definition
Five Steps To Shopper Marketing That Works Read More »
One of the biggest mistakes a marketer can make is assuming that the person who consumes a product and the one who actually buys it are one and the same. Infants don’t buy baby formula. Cats and dogs have very little say in the food their human companions choose for them. And most of the
Don’t Assume The Consumer And The Shopper Are The Same Read More »
