March 2013

Shopper marketing is gaining momentum as consumer and trade marketers recognize the potential to gain sustainable results in terms of profitability, brand value, and customer relationships. And that’s great! We’re thrilled that the industry is waking up to the reality that the old system isn’t working. But a common misconception we’re seeing is that these same […]

As an organization who works in the shopper marketing, we are sometimes  surprised that some companies seem to leave their marketing creativity at the door to the store. The engage team recently visited a number of  convenience stores in Bangkok to observe what major green tea brands were doing in-store to drive sales – and