January 2013

Groundbreaking Shopper Research – Drive Business Growth and Profitability

Our upcoming seminar – Drive business growth and profitability with groundbreaking shopper research – brings together all the essential elements marketers, sales, and researchers need to know in order to maximize returns from trade spend and research investment. Understanding shopper behavior is more critical than ever before.  As traditional media has become yet more fragmented, […]

Groundbreaking Shopper Research – Drive Business Growth and Profitability Read More »

Try-Me-Out’s – How Health & Beauty Retailers Are Leveraging This Powerful Tool

Few women will categorize cosmetics as a non-essential; while beauty may be in the eye of the beholder, it never hurts to look glamorous and/or professional at all times. Most women would also agree that shopping for cosmetics is fun – what is there to not love about trying on different lipstick colors, new shades

Try-Me-Out’s – How Health & Beauty Retailers Are Leveraging This Powerful Tool Read More »

Promotions That Change Shopper Behavior

Most businesses spend significant amounts on in-store promotions, and the planning, selling and implementation of these activities take vast amounts of resource. Yet engage’s research suggests that up to 70% of promotion investment delivers little or no financial return to suppliers. Only by setting clear shopper and financial objectives, monitoring the execution and reviewing the

Promotions That Change Shopper Behavior Read More »

Comprehensive Distributor Management

Mastering the art and science of distributor management could take several long years of hard work with major manufacturers and retailers. engage’s upcoming seminar, Comprehensive Distributor Management, takes you through a shortcut to learn what experienced professionals have acquired in their decade-long work in the field. In this one-day seminar, learn about the building blocks

Comprehensive Distributor Management Read More »

Pricing during the Festive season – Time for a Novel Approach?

It’s one of the many wonderful times of year again, when living in a multi-cultural society like Malaysia really pays off, and people of all creeds, colours and religions share in each other’s celebrations.  These times are also key trading periods for suppliers and retailers alike.  So why, oh why, do we, as an industry,

Pricing during the Festive season – Time for a Novel Approach? Read More »

Why Do You Need Shopper Marketing?

There’s something terribly disturbing happening in retail stores around the world. The companies that manufacture the products on the shelves are frequently losing money while the retailers themselves are making profits. Despite all of the efforts of consumer marketers, shopper marketers and key account managers, despite the investment in consumer research and insight, many manufacturers

Why Do You Need Shopper Marketing? Read More »

Customer KPIs: The Secret Of Success For This Year’s Business Plan

Many consumer goods companies are in the throes of business planning as the new year  commences. Before you decide what you’re going to present to your customer, you might need to make some changes. If last year’s plan didn’t deliver the results you’d hoped, this is the perfect time to start fresh—beginning with a new

Customer KPIs: The Secret Of Success For This Year’s Business Plan Read More »