Etienne Beukes Managing Director (Africa) I have 34 years’ experience, which started out in retail and included heading up category management in the OK Bazaars and Hyperamas in the early nineties. Moving to the brand/manufacturer side in the late nineties heading channel, category and shopper marketing for leading FMCG brands such as Baker’s & Pyotts […]
Jason Frichol Shareholder (Africa) My passions are shopper marketing, packaging, visual merchandising, ideation, bankable innovation, business development, tangible ROI and execution efficacy. My motto is, “Passion and persistence will get you everywhere.” I previously headed up the marketing for Duracell, Pringles, Braun, Canderel, Old Spice, The Snack Factory, Tampax, Kraft Sauces, Clearblue, Miracle Whip and
Welcome to the Year of the Goat. People say it will be an exciting year. We agree – there will be challenges and ultimately opportunities for senior managers who manage it well. At the heart of the challenge (and the opportunity) will be reaching your target shoppers. In this blog we highlight five key factors
How will you reach your target shoppers in 2015? Read More »