Instore Marketing Training and Coaching
We want to drive off-take of our brands
We want to achieve our strategic goals as well as our tactical ones
There are so many things we could do in each store
How do we decide which activities, which blend of activities, would be most effective at achieving our objectives?
The engage Shopper Activation Wheel™ guides the process to create powerful activation that connects with shoppers, drives purchase, AND consumption
Designing the perfect instore marketing mix
Learn
The difference between consumers & shoppers & how shopper behave
How to define your target shopper
The process to create Shopper Behavioral Objectives
How to identify which tactics could contribute to these goals?
How to select the right blend of tactics to achieve our strategic and tactical goals
How to evaluate each activity and how to use this to improve future activities
Do
Work on YOUR business LIVE in the workshop
Define your target shopper
Set clear shopper behavioral objectives for your activity
Brainstorm all the potential options
Prioritize and select the optimum instore marketing mix
Set KPIs for the activity
Have your work evaluated and get feedback from our expert trainer
Get
Hands on coaching and training by a global expert from the engage team
Case studies and examples
Brainstorm facilitation
Expert input on your selected activity
Activity evaluation tool
Shopper signage guidelines checklist
All of the templates and tools you require to replicate this process in the workplace
How our programs work
engage people development programs - bespoke design to deliver maximum value and maximum impact
