Whenever I present at conferences or training events, the topic of getting retail support for initiatives comes up. After all, it’s all very well having a great idea of what to do in a store to influence shoppers, but unfortunately (so the argument goes) retailers are conservative, and getting them to do anything radical is […]
Get retail support – how to manage a retail test Read More »
The relationship between marketer and agency is absolutely critical for shopper marketing success. Yet in conversations with both parties, it seems that often the other party doesn’t quite meet expectations. So what do brands need from a shopper marketing agency? There is of course the usual list of things that clients typically want from agencies (innovative
Five things brands need from a shopper marketing agency Read More »
Survey after survey suggests that consumer goods companies are expanding their shopper marketing teams, and maybe there are lots of people out there considering a career in one of the fastest areas of the marketing arena. But if you’re recruiting, what are the top qualities you should look for in a prospective shopper marketer:
What does it take to be a great shopper marketer? Read More »
Director of Consulting Before joining engage as Director of Consulting for Turkey and the Middle East, Kenan Nashat’s career in integrated marketing spanned over a quarter of a century across the UK, France, Turkey, Eastern Europe and Asia. He started his career in direct marketing in London before moving to Turkey. there, he worked with BBDO developing
