I like going to grocery stores. Luckily enough as part of my career at engage, I have opportunities to travel around Asia and visit different types of stores in different markets, from little mom and pop shops in Colombo to big hypermarkets in Seoul. Every store, regardless of location and store classification, shares one simple […]
Make It Easy For Shoppers to Buy Your Brands Read More »
Shopper marketing is most definitely a buzz. People talk about it all the time: and expenditure is increasing. And yet the understanding of what shopper marketing actually is appears to still be a little unclear. And one of the biggest areas of confusion is around whether shopper marketing is the same as in-store marketing? Wikipedia’s definition
Five Steps To Shopper Marketing That Works Read More »
One of the biggest mistakes a marketer can make is assuming that the person who consumes a product and the one who actually buys it are one and the same. Infants don’t buy baby formula. Cats and dogs have very little say in the food their human companions choose for them. And most of the
Don’t Assume The Consumer And The Shopper Are The Same Read More »
Brands are working hard to develop mobile-friendly shopping apps and websites to cater to savvy online shoppers. However, a studies like the recent report by Swirl showing that 76% of women still prefer to shop for clothes and shoes in-store rather than online, might leave some marketers discouraged. The report claims that just one percent
Making Mobile Work For You Read More »
engage’s Toby Desforges recently wrote a popular article on his blog about whether shopper marketing means the end of category management. The post, slightly controversial as it was, has generated widespread comments on our social profiles. In this blog post, Toby refers to a conversation he had with Dr. Brian Harris while researching for this
Does Shopper Marketing Mean The End Of Category Management? Read More »