May 2023

shopper marketing value instore displays

Shopper Marketing Value – it isn’t all about sales!

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Shopper Marketing Value – it isn’t all about sales! A client said to me recently that ‘all supermarkets are basically the same’: and at one level, I guess that they are! But, on so many other levels, they are most certainly not. And as shopper marketing and trade marketing teams seek to maximize the impact […]

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better shopper activation three steps

Three key steps to Creating better Shopper Activation – Online and Offline

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There are so many different things we can do (in theory) to influence shopper behavior. And the rise of omnichannel shopping just adds to the choices. So how do we decide on which tools to use? Many companies end up doing the same activities as last year. Or maybe we do what the retailer nags

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