Can you win at the Point of Purchase and Still Lose? Yes!
What do you need for successful shopper marketing? Great insight? For sure. A great retail selling story to get support from your customers? Indeed! Really simple execution at the point of purchase? Absolutely. Here is a simple case of a really simple in-store execution which had all these things, but still failed. Why? Because shopper […]
Can you win at the Point of Purchase and Still Lose? Yes! Read More »
