Whenever we start a project, the first thing we do is a thorough audit of what market research data, reports and insights the organization already has. We do this because experience tells us that really great insight rarely comes from one piece of work; it most often comes from amalgamating data and input from all […]
How to double the value of your market research data Read More »
It’s now more than ten years since Chris Hoyt coined the term “Shopper Marketing”. Shopper marketing is no longer a niche discipline for many brands and recent surveys in Europe, Africa and Asia suggest that leading brands have been applying the principles of shopper marketing for well over five years now. Much has been learnt
Shopper Marketing – Step up and add value Read More »
Not everyone has a shopper insights team. Not everyone has a shopper research budget. Not everyone has a research budget period. So how to get those precious “aha moments” on the cheap? Whilst many of us prefer to have everything backed up by data that isn’t always practical for everyone. And even if you have
How to get shopper insights for free Read More »
