CPG Packaging Design- The Secret Weapon to Win with Shoppers
Packaging is one of the most important, and yet often under-valued elements of the marketing communication mix for a CPG company. Often, developing packaging is delegated to the most junior members of the brand team. But this under-valuation isn’t the biggest problem with packaging design. The biggest problem is this: In most businesses, packaging needs […]
CPG Packaging Design- The Secret Weapon to Win with Shoppers Read More »