Packaging is one of the most important, and yet often under-valued elements of the marketing communication mix for a CPG company. Often, developing packaging is delegated to the most junior members of the brand team. But this under-valuation isn’t the biggest problem with packaging design. The biggest problem is this: In most businesses, packaging needs […]
CPG Packaging Design- The Secret Weapon to Win with Shoppers Read More »
How do companies create consistently powerful shopper communication and in-store activations? Too often shopper marketers and trade marketers default to price promotions, or follow their plan from the previous year, or allow their retail partners to dictate what happens. But none of these approaches are likely to yield better results. Better shopper activation requires a
Want powerful Shopper Activation? Set better objectives! Read More »
Discounters are on the march. And its not just a recession thing (though of course that helps!) Discounters are growing fast. How? And why? At a time when most bricks & mortar stores are struggling it is easy to assume that physical stores are dying. Yet discounters are proving that simply isn’t the case. Great
Why discounters are winning and what we can learn from it Read More »
I know. It is the season for trends! In January our inboxes and social feeds are filled with ‘5 Massive retail trends’ or ‘Six things to watch in 2023’. You know the stuff. And don’t get me wrong, while the quality is variable, they do have some value, if you know how to use them
Shopper Trends 2023 – What won’t change Read More »
As the economy tightens, you’ll want to make sure you are getting the best value out of every dollar you spend on shopper marketing and in-store activity. There will be pressure on budgets, so we need to make sure that every dollar counts. And while evaluating your shopper marketing agency should be a regular activity,
What makes a great shopper marketing agency? Read More »
We help clients win at retail and of course, to win at retail, you need to persuade a retailer to support your plan. Whatever you want to do: launch a new product, set up an activation or run a promotion, you need to persuade the retailer to support you. So as you can imagine, we
The rise of retail media networks has long been an inevitability, with more and more retailers recognizing the huge revenue opportunity to be made. Retailers have long seen their shoppers as a potential audience and therefore revenue stream, but with the rise of online shopping that opportunity has evolved to stretch well beyond the walls
Retail Media Networks – The Future of Shopper Marketing or a Retail Revenue Play? Read More »
Wherever you work in consumer goods, you know how important the retailer is to your success. Whether you are in marketing, sales, shopper marketing or trade marketing or category: progress and results will be limited without support from our retail partners. We need their support: but when I speak with retailers I hear similar frustrations
Seven ways your sales presentations frustrate your retail customer Read More »
More and more consumer goods companies have conducted both consumer and shopper research. And most are getting much better at using this to create clarity on what needs to be done in both the consumer and shopper marketing activities to get consumers to love and use the brand, and critically to get shoppers to buy it too.
Shopper marketing can be frustrating. Not enough budget for shopper research to really understand shoppers? Check! Teams bogged down with too many promotions, spreadsheets and forms? Check! Lots of great ideas, but retailers who always say no? Now you’re talking. In virtually every workshop we run, that last one tops the list of shopper marketing
Selling To Retailers: When the retailer says no Read More »
