How to write a shopper marketing brief and get better results from your agency
Getting an agency brief right is a challenge across all of marketing. While 78% of marketers thing that their briefs provide clear strategic direction, only 5% of agencies agree. 80% of marketers think they are good at writing briefs. Only 10% of agencies agree. And from my experience, the situation is worse in the world […]
How to write a shopper marketing brief and get better results from your agency Read More »