June 2021

The most important rule in shopper communication – be single-minded

Leave a Comment / In-Store Marketing / By

Excelling in shopper communication isn’t easy. Just take a look around a typical store or retail website and its often hard to find even one example that is remarkable. There are so many pitfalls, so many mistakes that can be made. And one of the biggest mistakes is to try to do too many things. […]

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sales presentation

"Shopperize" your sales presentation to get retail support Six Steps to add 'Shopper' to your sales presentation and get retail support

2 Comments / customer management, Recent / By

More and more consumer goods companies have conducted both consumer and shopper research. And most are getting much better at using this to create clarity on what needs to be done in both the consumer and shopper marketing activities to get consumers to love and use the brand, and critically to get shoppers to buy it too.

"Shopperize" your sales presentation to get retail support Six Steps to add 'Shopper' to your sales presentation and get retail support Read More »