Few women will categorize cosmetics as a non-essential; while beauty may be in the eye of the beholder, it never hurts to look glamorous and/or professional at all times. Most women would also agree that shopping for cosmetics is fun – what is there to not love about trying on different lipstick colors, new shades […]
Try-Me-Out’s – How Health & Beauty Retailers Are Leveraging This Powerful Tool Read More »
Most businesses spend significant amounts on in-store promotions, and the planning, selling and implementation of these activities take vast amounts of resource. Yet engage’s research suggests that up to 70% of promotion investment delivers little or no financial return to suppliers. Only by setting clear shopper and financial objectives, monitoring the execution and reviewing the
Promotions That Change Shopper Behavior Read More »
Mastering the art and science of distributor management could take several long years of hard work with major manufacturers and retailers. engage’s upcoming seminar, Comprehensive Distributor Management, takes you through a shortcut to learn what experienced professionals have acquired in their decade-long work in the field. In this one-day seminar, learn about the building blocks
Comprehensive Distributor Management Read More »
As the battle to influence shoppers in-store becomes more intense, Trade Marketing is challenged to deliver more. This program is designed to explore it’ s fundamental and strategic roles. Participants will have clearer understanding on the purpose, its tasks, how it can add value to the organization in strategic corporate planning and be able to
World Class Trade Marketing Read More »
It’s one of the many wonderful times of year again, when living in a multi-cultural society like Malaysia really pays off, and people of all creeds, colours and religions share in each other’s celebrations. These times are also key trading periods for suppliers and retailers alike. So why, oh why, do we, as an industry,
Pricing during the Festive season – Time for a Novel Approach? Read More »
There’s something terribly disturbing happening in retail stores around the world. The companies that manufacture the products on the shelves are frequently losing money while the retailers themselves are making profits. Despite all of the efforts of consumer marketers, shopper marketers and key account managers, despite the investment in consumer research and insight, many manufacturers
Why Do You Need Shopper Marketing? Read More »
Many consumer goods companies are in the throes of business planning as the new year commences. Before you decide what you’re going to present to your customer, you might need to make some changes. If last year’s plan didn’t deliver the results you’d hoped, this is the perfect time to start fresh—beginning with a new
Customer KPIs: The Secret Of Success For This Year’s Business Plan Read More »
You’re coming up on crunch time. The calendar year is ending soon, and for many businesses, the fiscal year comes to a close at the same time. As a consumer goods manufacturer, even if you’re not on the same time frame as your customers, you still have to align with their year-end activities and needs.
How Are You Going To Hit Your Year End Target? Read More »
Maybe that is a tad dramatic, but yet again that tedious subject of availability to purchase is rearing its ugly head. During a recent hypermarket shopping trip with my family (yet more quality time with the loved ones!), I was struck once more by the enormous number of gaps in the fixture. The main reason
On Shelf Availability – The Root of All Evil? Read More »