engage Consultants, one of the world’s leading specialists in shopper marketing, customer management and training and organisational development, has launched in Ireland, in conjunction with local companies Visualise, Ireland’s leading shopper marketing specialists, and i4P Consulting. The engage concept focuses on ‘Total Marketing’, which advocates that the integration of consumer marketing, shopper marketing and customer […]

In-store sampling is a commonly used marketing technique – a great way to get your product into the hands of the shopper, and hopefully to the consumer, right at the point of purchase. Unfortunately, there are way too many examples of this technique not being used effectively. As a recent trip to a hypermarket near

In the age of Big Data there has never been more information available to you to understand consumers and shoppers. Each day you are presented with more and more data – but how much real “insight” are you developing? Rather than going out to get more data, have you properly analyzed what you already have?

As a line manager with 25 years of experience leading sales teams, I’ve attended my fair share of training programs – I’ve done a quick calculation and I must have attended more than one hundred of them! From my experience, I can say not that all training programs work well enough. The purpose of training