As I’ve written about before, retail store visits are incredibly valuable to anyone working in consumer goods – whether for a supplier or a retailer. It’s a shame that we don’t do more of them (more on that topic here!). Even more of a shame, that we often don’t get full value out of the […]
Nine things you can learn from a Retail store visit Read More »
For shopper marketing to be effective we need to understand shoppers. In our shopper marketing and shopper communication training programs we cover a wide range of shopper behaviors and shopper psychology models that can be used to better understand shoppers. But the one that I find most useful is the concept of System 1 and
Shopper Psychology – System 1 and System 2 Thinking Read More »
Following a recent post on the hidden secrets to creating insights, we got a load of questions asking for more watch-outs and tips for creating better insights. There are plenty that we’ve picked up over years of creating insights for some of the biggest companies in the world, and you can get all of it
One of the biggest demands we get as a company is for help with creating insights. “I want my team to be able to create insights” is a popular refrain. And as data becomes more and more available this demand is likely to increase. Managers speak to me of their frustrations: conducting research only to
Creating Insights – What’s stopping your team from creating better insights? Read More »
Probably one of the most common questions we receive from clients and attendees at conferences is “How do I create shopper insights?” To be honest I’ve always found it a little tricky to answer: because its not always clear what the individual means by ‘insight’ and also because the way we create insights isn’t straightforward
Creating Shopper Insights – New E-Book Read More »
Not everyone has a shopper insights team. Not everyone has a shopper research budget. Not everyone has a research budget period. So how to get those precious “aha moments” on the cheap? Whilst many of us prefer to have everything backed up by data that isn’t always practical for everyone. And even if you have
How to get shopper insights for free Read More »
