Nick Williams Managing Director – Malaysia. Nick Williams is known across Asia and an expert in sales strategy and execution across all aspects of the trade. A veteran of Nestle, GSK and Sara Lee, he has led sales teams both in Europe and Asia. As a consultant he has advised leading companies in process design, […]
Mike Anthony Founder and CEO of engage. Mike is founder and CEO of engage. A pioneer in shopper marketing, Mike Anthony is a passionate practitioner, speaker, and trainer who has helped countless businesses discover new opportunities and achieve better brand returns. After a consumer goods career spanning 17 years and three continents, Mike redirected his
Toby Desforges Founder of engage. Toby is founder of engage. Recognized as a revolutionary thinker in shopper marketing, Toby Desforges is co-founder of engage, a global consultancy that leverages the power of a unique vision of shopper marketing and customer management to deliver better brand returns. A sought-after speaker, Toby has worked in line management
Pailin Napapong jantra Pailin has acquired many years of sound experience in market research methodologies, data analysis and project management. Her previous work at Nielsen in Consumer Panel Services gave her the springboard to forge ahead as a key driver of engage’s insights across the globe. She has handled many projects in various markets and
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Azlan Ismail Managing Consultant Azlan Ismail currently manages our projects across the region in both talent development and shopper marketing. Prior to this, he spent 2 years with Michael Page International recruiting sales and marketing leaders for the IT sector in Malaysia. He has a keen interest in the talent development side of businesses and
CEO Stephen has over 15 years of experience in delivering and embedding consumer and shopper insights into the heart of organisations. He has held a number of senior positions in the areas of category marketing and consumer and shopper insights with companies such as Kerry Foods, Diageo, Nielsen and Eircom. He has led and coordinated
engage Consultants, one of the world’s leading specialists in shopper marketing, customer management and training and organisational development, has launched in Ireland, in conjunction with local companies Visualise, Ireland’s leading shopper marketing specialists, and i4P Consulting. The engage concept focuses on ‘Total Marketing’, which advocates that the integration of consumer marketing, shopper marketing and customer
Etienne Beukes Managing Director (Africa) I have 34 years’ experience, which started out in retail and included heading up category management in the OK Bazaars and Hyperamas in the early nineties. Moving to the brand/manufacturer side in the late nineties heading channel, category and shopper marketing for leading FMCG brands such as Baker’s & Pyotts
Jason Frichol Shareholder (Africa) My passions are shopper marketing, packaging, visual merchandising, ideation, bankable innovation, business development, tangible ROI and execution efficacy. My motto is, “Passion and persistence will get you everywhere.” I previously headed up the marketing for Duracell, Pringles, Braun, Canderel, Old Spice, The Snack Factory, Tampax, Kraft Sauces, Clearblue, Miracle Whip and
Welcome to the Year of the Goat. People say it will be an exciting year. We agree – there will be challenges and ultimately opportunities for senior managers who manage it well. At the heart of the challenge (and the opportunity) will be reaching your target shoppers. In this blog we highlight five key factors
How will you reach your target shoppers in 2015? Read More »