I stumbled across this interesting (and thought provoking) piece a while back. It argues that because things change rapidly, business planning is a waste of time, and is arguably dangerous. Having worked at many brand plans, customer plans, channel plans and business plans myself, the idea that the laborious and often painful task could be […]
How to develop customer business plans Read More »
Most trade marketers would agree that they strive to create effective in-store marketing activities. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? In our experience,
Creating Effective In-Store Marketing Activity – The First Step Read More »
We recently completed research exploring the current state of Shopper Marketing in Ireland. The purpose of this study was to understand key practices and challenges in the industry today, and to share the learnings from this to help companies as they endeavor to grow. The research surveyed 67 directors and managers across 40 different FMCG companies from
Four ways to build shopper engagement and drive growth Read More »
The FMCG market is in the midst of the greatest period of change since the birth of the supermarket. As a result of factors such as online retailing, the growth of discounters and media fragmentation we have needed to adapt how we market and sell in this rapidly evolving environment. engage consultants are establishing an
State of Shopper Marketing in Ireland – Get a free book! Read More »
We are witnessing phenomenal transformation in shopping behavior across the globe. The development in online and digital, the momentum of discounter stores, the growth of specialist retailers and new innovative ways of interrupting the shopping journey have all led to a much more fragmented approach to shopping in terms of what, where, when, how and why
Driving Shopper Engagement Read More »
Dublin’s Citywest Hotel on 20 May 2015 This event is free, but pre-registration is essential as capacity is limited. Anyone wishing to attend is asked to confirm their attendance as soon as possible to avoid disappointment. Please email eoghan@visualise.ie or stephen.rust@engageconsultants.com to RSVP. Launch event hosted by newly established engage Ireland will feature world-renowned marketing
Free seminar: ‘Driving Results Through A Shopper Marketing Approach’ Read More »
The transformation in shopping behaviour over the last decade has been phenomenal, both globally and here in Ireland. The growth in discounter stores, the recessionary mindset, online shopping, digital and social media growth has all led to a much more fragmented approach to shopping in terms of what, where, when, how and why they buy.
Shopper Engagement – How to Engage the 21st century shopper Read More »
engage Consultants (‘engage’), one of the world’s leading specialists in shopper marketing, customer management and training and organisational development, has appointed Stephen Rust as CEO of the company’s new Irish operation. The Irish arm of engage Consultants has been set up in partnership with Visualise, Ireland’s leading shopper marketing specialists, and i4P Consulting, a consultancy
engage Consultants (‘engage’), one of the world’s leading specialists in shopper marketing, customer management and training and organisational development, has appointed Stephen Rust as CEO of the company’s new Irish operation. The Irish arm of engage Consultants has been set up in partnership with Visualise, Ireland’s leading shopper marketing specialists, and i4P Consulting, a consultancy
Tim Asquith Director of Consulting. Tim started his career with Cadbury Schweppes in the UK in 1981. He has worked through virtually every role in the sales arena, from territory salesman, through regional and national accounts including Wal-Mart and international sales covering Africa. Moving to Malaysia in 2000, Tim was firstly sales director, then general