Mike Anthony

In a recent article I discussed the engage Shopper Activation Wheel™: a powerful process to help teams identify and create more effective shopper marketing activations and in-store activities. I shared three powerful tools and ideas embedded in the Shopper Activation Wheel™ that really help us select the most effective tactics: Identifying the target shopper: Setting […]

Shopper Marketing Value – it isn’t all about sales! A client said to me recently that ‘all supermarkets are basically the same’: and at one level, I guess that they are! But, on so many other levels, they are most certainly not. And as shopper marketing and trade marketing teams seek to maximize the impact