As the battle to influence shoppers in-store becomes more intense, Trade Marketing is challenged to deliver more. This program is designed to explore it’ s fundamental and strategic roles. Participants will have clearer understanding on the purpose, its tasks, how it can add value to the organization in strategic corporate planning and be able to deliver a competitive trade marketing plan.
In our one-day workshop program, participants will:
- Understand the role that trade marketing should take and identify the key elements of the role as it spans long-range planning, annual planning, execution and evaluation.
- Understand how trade marketing can add value to the work of sales and marketing.
- Be able to plan timelines that enable the work of trade