The FMCG market is in the midst of the greatest period of change since the birth of the supermarket. As a result of factors such as online retailing, the growth of discounters and media fragmentation we have needed to adapt how we market and sell in this rapidly evolving environment.
engage consultants are establishing an understanding of this change in Ireland, and are commencing a survey with Ireland’s marketing, commercial and category professionals on how they perceive the state of shopper marketing today. We invite you to share your perspective by completing the following:
State of Shopper Marketing in Ireland Survey
On completion of this survey you will receive a free copy of our book ‘The Shopper Marketing Revolution’, written by Mike Anthony and Toby Desforges. This book is a ‘must read’, and has become a definitive guide for the burgeoning shopper marketing industry.
Respondents will also receive an advanced copy of the final research report.
This study will enable all respondents to gain a greater understanding of how shopper marketing is developing as an industry in Ireland. We believe it will be of great value to all who participate and can help us collectively raise the standard of shopper marketing in Ireland.
We look forward to your response, and if you have any questions please feel free to reach us directly at the contact details below.
Entry to the survey is limited to respondents in Ireland or those with business in Ireland.