What is the difference between a shopper and a consumer? How do you integrate consumer marketing, shopper marketing and retail customer management into a coherent strategy? Why is omnichannel both impossible and undesirable? And what has nuclear physics got to do with all of that?
Shopper Marketing in Turkey
Big questions indeed, and the guests at the official launch event for engage in Istanbul last week were given the answers to all this and more (apart from the nuclear physics part!) by Mike Anthony, Global CEO of engage, and Toby Desforges, President of engage for Europe, Middle East and Africa.
Engage, global leaders in shopper marketing and consumer goods has partnered with Retport, one of the
leading specialist shopper marketing and retail design companies, to create a business focused on Turkey and the Middle East. The Turkish consulting business will be led by shopper marketing veteran Kenan Nashat.
“Combining forces with Retport gives us the potential to offer an end-to-end insight, strategy and implementation offer as well as a comprehensive capability offer” says Nashat.
If you’d like to know the answers to these questions, or anything else related to consumer goods success, please contact Kenan, Mike or Toby. We’d be delighted to talk, with no obligation, at your convenience.