Most businesses spend significant amounts on in-store promotions, and the planning, selling and implementation of these activities take vast amounts of resource. Yet engage’s research suggests that up to 70% of promotion investment delivers little or no financial return to suppliers.
Only by setting clear shopper and financial objectives, monitoring the execution and reviewing the results will companies be able to develop the optimum promotion mix and maximize their returns by altering shopper behavior.
This one-day workshop equips participants with the knowledge, tools and processes to improve ROI of promotion activities substantially.
In this one-day workshop, participants will:
- Learn how to utilize data to analyze the effectiveness of all promotions.
- Learn how to optimize promotions mix – shopper objectives vs. sales objectives.
- Become acquainted with the tools for evaluating ROI of in-store activities and promotions.
- Find out how to apply the techniques and processes involved in developing effective promotion plans.