In the age of Big Data there has never been more information available to you to understand consumers and shoppers. Each day you are presented with more and more data – but how much real “insight” are you developing?
Rather than going out to get more data, have you properly analyzed what you already have? In the same way that more data doesn’t necessarily mean more insight, not being able to effectively analyze existing data could also mean missed opportunities.
In engage’s upcoming workshop, we explore how your organization can make the best use of their existing data from shopper data to Store data, loyalty cards data to consumer studies. We show how existing data could be used to derive different and more meaningful results without the need to spend on additional sources.
This one-day workshop delivers:
- Guidance on how to use Consumer and Shopper Data to drive growth
- Illustration of how combining existing data an deliver different results with minimal investment
- Outline of how Shop Data can be used to test in-store strategies and be used to learn shopper behavior
- Steps on how to apply engage’s 5- step Total Marketing model in the interactive age