Jason Frichol
Shareholder (Africa)
My passions are shopper marketing, packaging, visual merchandising, ideation, bankable innovation, business development, tangible ROI and execution efficacy. My motto is, “Passion and persistence will get you everywhere.” I previously headed up the marketing for Duracell, Pringles, Braun, Canderel, Old Spice, The Snack Factory, Tampax, Kraft Sauces, Clearblue, Miracle Whip and Planters amongst many other brands. I was part of the team that grew the Fore Good group from 4 to 4,500 employees in just under 7 years. During that time, we also launched one of the first dedicated shopper marketing firms in South Africa to service the alcohol, beverage, hardware, home care and snack industries in addition to various retailers. My teams have won numerous local and international shopper marketing, category management, marketing, public relations, in store execution and sales performance awards.s.
- w South Africa
- memail Jason Frichol
- c+27 21 526 0471
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