Dublin’s Citywest Hotel on 20 May 2015
This event is free, but pre-registration is essential as capacity is limited.
Anyone wishing to attend is asked to confirm their attendance as soon as possible to avoid disappointment. Please email eoghan@visualise.ie or stephen.rust@engageconsultants.com to RSVP.
Launch event hosted by newly established engage Ireland will feature world-renowned marketing expert Mike Anthony, co-author of ‘The Shopper Marketing Revolution’
engage Consultants (‘engage’), one of the world’s leading specialists in shopper marketing, customer development and organisational development, is hosting a free seminar entitled ‘Driving results through Shopper Marketing’ at Dublin’s Citywest Hotel on Wednesday, May 20.
This must-attend event for brand and marketing experts, consumer specialists, sales professionals and retailers, will feature a number of insightful presentations from Stephen Rust, the newly appointed CEO of engage’s Irish operation, and Mike Anthony, the world-renowned shopper marketing expert and CEO of engage global.
Content that will be covered includes:
- The Global State of retail, shopping and the Consumer Goods Industry
- The ROI Challenge: How to optimise returns from sales and marketing investment
- How to empower your team to make this possible
engage recently launched in Ireland, in conjunction with local companies Visualise, Ireland’s leading shopper marketing specialists, and i4P Consulting. The engage concept focuses on ‘Total Marketing’, which advocates that the integration of consumer marketing, shopper marketing and customer marketing into one seamless process is crucial for consumer brands if they want to optimise marketing investment and achieve long-term, sustainable, profitable growth.
The company works with clients to create insights and identify growth opportunities, develop shopper marketing strategies that will deliver growth, efficiencies and greater profitability and develop marketing and sales team effectiveness through the utilisation of organisational development and training programmes.
engage was founded a decade ago by Mike Anthony and Toby Desforges, co-authors of The Shopper Marketing Revolution, and together they have worked with over 20% of the top 250 consumer goods companies across three continents. As well as the Irish operation, the company has offices in Hong Kong, Malaysia, Singapore, Thailand and South Africa and further expansion in Europe and Australasia is planned for later this year.
Stephen Rust, the newly appointed CEO of Engage in Ireland, says: “The considerable changes in shopper behaviour and the market environment in Ireland are causing significant investment challenges for companies. The danger is that more money, time and effort is being spent by Irish companies without necessarily achieving the required returns. This seminar is a great opportunity to learn more about the tools and tactics available to deliver improved efficiencies and greater profitability. It will offer attendees an insight into the marketing approaches which will drive growth and better return on marketing investment through focusing on what will connect with target shoppers.”
Stephen has over 15 years of experience in delivering and embedding consumer and shopper insights into the heart of organisations. He has held a number of senior positions in the areas of category marketing and consumer and shopper insights with companies such as Kerry Foods, Diageo, Nielsen and Eircom. He founded i4P consulting in 2013 and last year, he won ‘Marketing Consultant of the Year’ at the Chartered Institute of Marketing Excellence Awards.
This event is free, but pre-registration is essential as capacity is limited.
Anyone wishing to attend is asked to confirm their attendance as soon as possible to avoid disappointment. Please email eoghan@visualise.ie or stephen.rust@engageconsultants.com to RSVP.
Event Details:
Event Title: Driving Results Through A Shopper Marketing Approach
Location: Verschoyle Suite, Citywest Hotel, Dublin
Date: Wednesday, 20 May 2015
Time: Registration, coffee and pastries from 7.30am
Seminar runs from 8.00am to 10.00am