Pretty much everyone in category development, shopper marketing, trade marketing and beyond has been there. There is a need or opportunity to lead a big category or shopper project, but you don’t have much/any bespoke shopper research. You want to create some mind-blowing shopper insights to transform the fixture, but you don’t feel you have […]
How to create unique shopper insights without much shopper data Read More »
We see all around us evidence that retail is going through massive change. Millions of words have been dedicated to describing retail dynamics, often framed as a battle between online and offline channels. Its a narrative which is absorbing many of us, both from inside and outside the retail and consumer goods industries. But much
Explaining Today’s Retail Dynamics – and what happens next! Read More »
Following a recent post on the hidden secrets to creating insights, we got a load of questions asking for more watch-outs and tips for creating better insights. There are plenty that we’ve picked up over years of creating insights for some of the biggest companies in the world, and you can get all of it
I’ve just finished a series of workshops with a client helping them discover and create actionable insights. The work they did was excellent and has created around twenty-five million dollars of extra revenue which can be delivered immediately. Not bad for a training program. And more than that. This approach built capability, and changed the
How to create actionable insights Read More »
Possibly the biggest challenge to consumer goods companies is making their retail activities be more effective. The consumer goods industry pours billions of dollars every year into retail marketing activities, yet every analysis I’ve ever seen suggests that most of those activities are simply not effective. As the pressure to spend more at retail increases,
Effective Retail Marketing – What Every Consumer Brand Needs to Know Read More »
Back in the day, one of the first more strategic exercises I did for my first employer (United Biscuits, a food company from the UK) was to build a model which predicted future retail dynamics, and the impact that might have on the business. So far so normal, right? Well, you’d be wrong. The results
Retail Dynamics – Time for What If Analysis Read More »
One of the biggest demands we get as a company is for help with creating insights. “I want my team to be able to create insights” is a popular refrain. And as data becomes more and more available this demand is likely to increase. Managers speak to me of their frustrations: conducting research only to
Creating Insights – What’s stopping your team from creating better insights? Read More »
A new study by Engage highlights significant trends in the UK indicating that, as retail bases continue to shift and as shoppers make new choices about where and what they buy, many branded manufacturers may well face far-reaching challenges. In the past the consumer goods industry has been able to create value through an exceptional
Skills shortage threatens UK brands growth and profit Read More »
For decades, a buoyant supermarket sector has underpinned the growth of brands but, since the financial crisis, the UK retail sector has experienced historic low rates of growth. A new study by Engage Management Consultants suggests that the supermarket sector is not only threatened by macroeconomic trends. Large grocery stores are also currently experiencing significant
Supermarkets no longer a source for UK brand growth Read More »
If you work for a consumer goods company there are tough times are ahead. A once highly-profitable industry has seen net profits decline rapidly over the last two decades. We’ve recently conducted a study based on the United Kingdom consumer goods market which suggests profits are likely to decline further over the next 5 years.
A perfect storm for consumer goods companies Read More »
