The relationship between marketer and agency is absolutely critical for shopper marketing success. Yet in conversations with both parties, it seems that often the other party doesn’t quite meet expectations. So what do brands need from a shopper marketing agency? There is of course the usual list of things that clients typically want from agencies (innovative […]
Five things brands need from a shopper marketing agency Read More »
Survey after survey suggests that consumer goods companies are expanding their shopper marketing teams, and maybe there are lots of people out there considering a career in one of the fastest areas of the marketing arena. But if you’re recruiting, what are the top qualities you should look for in a prospective shopper marketer:
What does it take to be a great shopper marketer? Read More »
In a marketing world which seems to be ever-increasingly digital, it is easy for elements of the marketing mix such as packaging design to get forgotten. Yet packaging is one of the most powerful parts of the marketing mix, or could be if it was managed effectively. Most critical is to recognize that packaging must
5 ways to ensure your packaging design works for shoppers Read More »
The worlds of retailing and marketing are in the midst of a period of change the likes of which haven’t been seen in generations. Advances in technology and the evolution of connected consumers has led to shoppers who are more empowered than they have ever been and this has dramatically changed the balance of power
Shopper Marketing Trends – 2016 Read More »
We recently completed research exploring the current state of Shopper Marketing in Ireland. The purpose of this study was to understand key practices and challenges in the industry today, and to share the learnings from this to help companies as they endeavor to grow. The research surveyed 67 directors and managers across 40 different FMCG companies from
Four ways to build shopper engagement and drive growth Read More »
We are witnessing phenomenal transformation in shopping behavior across the globe. The development in online and digital, the momentum of discounter stores, the growth of specialist retailers and new innovative ways of interrupting the shopping journey have all led to a much more fragmented approach to shopping in terms of what, where, when, how and why
Driving Shopper Engagement Read More »
The transformation in shopping behaviour over the last decade has been phenomenal, both globally and here in Ireland. The growth in discounter stores, the recessionary mindset, online shopping, digital and social media growth has all led to a much more fragmented approach to shopping in terms of what, where, when, how and why they buy.
Shopper Engagement – How to Engage the 21st century shopper Read More »
Welcome to the Year of the Goat. People say it will be an exciting year. We agree – there will be challenges and ultimately opportunities for senior managers who manage it well. At the heart of the challenge (and the opportunity) will be reaching your target shoppers. In this blog we highlight five key factors
How will you reach your target shoppers in 2015? Read More »
Shopper marketing is most definitely a buzz. People talk about it all the time: and expenditure is increasing. And yet the understanding of what shopper marketing actually is appears to still be a little unclear. And one of the biggest areas of confusion is around whether shopper marketing is the same as in-store marketing? Wikipedia’s definition
Five Steps To Shopper Marketing That Works Read More »
One of the biggest mistakes a marketer can make is assuming that the person who consumes a product and the one who actually buys it are one and the same. Infants don’t buy baby formula. Cats and dogs have very little say in the food their human companions choose for them. And most of the
Don’t Assume The Consumer And The Shopper Are The Same Read More »
