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Pricing during the Festive season – Time for a Novel Approach?

It’s one of the many wonderful times of year again, when living in a multi-cultural society like Malaysia really pays off, and people of all creeds, colours and religions share in each other’s celebrations.  These times are also key trading periods for suppliers and retailers alike.  So why, oh why, do we, as an industry,

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Why Do You Need Shopper Marketing?

There’s something terribly disturbing happening in retail stores around the world. The companies that manufacture the products on the shelves are frequently losing money while the retailers themselves are making profits. Despite all of the efforts of consumer marketers, shopper marketers and key account managers, despite the investment in consumer research and insight, many manufacturers

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Customer KPIs: The Secret Of Success For This Year’s Business Plan

Many consumer goods companies are in the throes of business planning as the new year  commences. Before you decide what you’re going to present to your customer, you might need to make some changes. If last year’s plan didn’t deliver the results you’d hoped, this is the perfect time to start fresh—beginning with a new

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