I like going to grocery stores. Luckily enough as part of my career at engage, I have opportunities to travel around Asia and visit different types of stores in different markets, from little mom and pop shops in Colombo to big hypermarkets in Seoul. Every store, regardless of location and store classification, shares one simple […]
Make It Easy For Shoppers to Buy Your Brands Read More »
There are many differences between online shopping and the high street but they also have a great deal in common: to be successful in either they must both achieve the right balance of offer, availability and communication coupled with great customer service to give competitive advantage. Tell me (communication) clearly what it is (offer) and
Getting The In-store Marketing Mix Right – Online Or Offline Read More »
Shopper marketing is gaining momentum as consumer and trade marketers recognize the potential to gain sustainable results in terms of profitability, brand value, and customer relationships. And that’s great! We’re thrilled that the industry is waking up to the reality that the old system isn’t working. But a common misconception we’re seeing is that these same
In-store Marketing Is The Halfway Point, Not The Start. Read More »
As an organization who works in the shopper marketing, we are sometimes surprised that some companies seem to leave their marketing creativity at the door to the store. The engage team recently visited a number of convenience stores in Bangkok to observe what major green tea brands were doing in-store to drive sales – and
Oishi and Ichitan Green Tea – Missing In-Store Marketing Opportunities? Read More »