The Current State of Shopper Marketing in Asia
The Current State of Shopper Marketing in Asia
This whitepaper is a comprehensive summary of the current state of shopper marketing in Asia in 2013. Based on a survey conducted by Nielsen and engage, the whitepaper provides key insights into how shopper marketing is rapidly being considered an essential component of the marketing strategy of top consumer goods companies in Asia. It is a must-read for high-level professionals in the consumer goods industry.
Download this guide and:
Understand what industry leaders are doing and plan to do in the area of shopper marketing
Benchmark your shopper marketing efforts and plans against others in the consumer goods industry
See how companies are allocating budget for shopper marketing activities
Gain insights on how companies are re-shaping their organizations for shopper marketing
Understand the key challenges that consumer goods companies face in the shopper marketing space
