What is Shopper Economics and why is it important to you
Everything you need to know for shopper research success!
This eBook provides marketers and executives in the consumer goods industry with a comprehensive introduction to conducting great shopper research. It outlines essential key concepts you need to know, whether research is being conducted in-house or through a research agency. To get you started we have also included a checklist to refer back to to ensure that your next research project yields the best results and return on investment.
Download this guide and:
Get simple guidelines on where to start when conducting shopper research
Learn how to deliver the best ROI from shopper research
Learn the importance of research briefs and research partners and how they can make or break a shopper research
Get a free checklist of the elements essential to conducting great shopper research that you must know
