Shopper Centric Product Ranging Training and Coaching
Which products need to go into which stores?
Too many, and shoppers get confused, we waste money on slotting fees, and potentially increase the chances of out of stock
Too few, and we miss the mark with shoppers, and miss a sale
Get product ranging wrong and we encourage consumers and shoppers to try our competitors
Get it right, and we win with shoppers as well as retailers
Making Shopper-Centric Product Ranging Decisions and Recommendations
Learn
The mechanics of product ranging
Understand how shopper psychology affects ranging decisions
The choice paradigm: how too many options actually reduces choice
The power of segmentation: the key to effective product ranging decisions
Market Coverage: The guiding principle to how many products to list
The relationship between range and space - how ranging and merchandising are inextricably linked
Channel variations: how to use an understanding of shopper missions to differentiate ranging by channel
How retailers evaluate range: the three factors that drive retail ranging decisions
Do
Work on YOUR business LIVE in the workshop
Work on a full case study with real data to make real ranging decisions
Assess your strategy and use this to create product ranging priorities and objectives
Develop an ideal range for your channel based on shopper missions
Evaluate the impact on retailers of our decisions
Build a selling story to persuade the retailer to implement our recommendations
Get
Hands on coaching and training by a global expert from the engage team
Live case study with full data set
Product ranging tool to keep and use after the workshop
All the tools and templates required to make effective product ranging decisions in your business in the future
All of the templates and tools you require to replicate this process in the workplace
How our programs work
All of our training team has real world experience in either a consumer goods company or a retailer, so our approaches, advice and solutions are practical - we know they work because we've tried them.
We know that the biggest challenge with training is transferring new skills back to the workplace. We bring your workplace into the classroom (either virtual or physical) and work live on your business and your brand, so you know that what you learn is real and applicable when you get back to the real world
We don't just talk through the theory. You'll do the tasks yourselves. Adults learn by doing, not listening, so we'll get you doing!
We'll give you all the tools, templates and worked examples you need to leave the training fully confident that you can replicate these new skills again and again and again
engage people development programs - bespoke design to deliver maximum value and maximum impact
