Powerful Shopper Communication
Online or offline, we spend a lot of money designing, producing and installing point of sale materials designed to influence shoppers
But a lot of it isn't very effective
Millions of dollars of expenditure is wasted
Even more opportunity is missed as shoppers either don't notice, don't read, don't understand or ignore the messages we so carefully craft
Powerful instore signage and shopper communication drives sales and reduces wasted expenditure.
Powerful Instore Signage and Shopper Communication Training
Learn
The difference between consumers & shoppers & how shopper behave
How to define your target shopper
The process to create Shopper Behavioral Objectives
How to brief & evaluate proposals for signage & communication
The key qualities of effective shopper signage and communication
How to evaluate each activity
Do
Work on YOUR business LIVE in the workshop
Define your target shopper
Set clear shopper behavioral objectives for your activity
Create a real design brief for an upcoming project
Set KPIs for the activity
Have your work evaluated and get feedback from our expert trainer
Get
Hands on coaching and training
Example design briefs
Design brief template
Design brief checklist
Activity evaluation tool
Shopper signage guidelines checklist
All of the templates and tools you require to replicate this process in the workplace
How our programs work
All of our training team has real world experience in either a consumer goods company or a retailer, so our approaches, advice and solutions are practical - we know they work because we've tried them.
We know that the biggest challenge with training is transferring new skills back to the workplace. We bring your workplace into the classroom (either virtual or physical) and work live on your business and your brand, so you know that what you learn is real and applicable when you get back to the real world
We don't just talk through the theory. You'll do the tasks yourselves. Adults learn by doing, not listening, so we'll get you doing!
We'll give you all the tools, templates and worked examples you need to leave the training fully confident that you can replicate these new skills again and again and again
engage people development programs - bespoke design to deliver maximum value and maximum impact
