We use our unique Five-Step Total Marketing™ approach
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Consumer prioritiesDefine the drivers of brand growth
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Shopper behaviorDevelop bespoke shopper segmentation, identify and understand target shoppers
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Channel prioritiesDefine new channel structures; prioritize channels to maximize shopper influence and business profits
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Marketing mixCreate integrated marketing strategies to drive changes in consumer and shopper behavior
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InvestmentDefine trade investment frameworks, route to market and key customer engagement strategies
Total Marketing™
Helps companies understand the role shoppers play; helps companies cut through the complexity of diverse channels by identifying priorities by brand and identifies what activity is necessary where.
Engage Assess™
Identifies internal opportunities across commercial functions. It benchmarks performance and defines the root cause of current performance by assessing over 150 marketing, shopper marketing and sales activities.
People First™
Is a web-based people-planning tool which optimizes organizational development. It is a systematic approach to integrate business priorities through effective organizational design and competency development.