How can I improve the returns on trade investment?
What activity should I conduct in which stores to drive brand and category growth?
And many more!
We use our unique Five-Step Total Marketing™ approach
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Consumer priorities
Define the drivers of brand growth
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Shopper behavior
Develop bespoke shopper segmentation, identify and understand target shoppers
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Channel priorities
Define new channel structures; prioritize channels to maximize shopper influence and business profits
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Marketing mix
Create integrated marketing strategies to drive changes in consumer and shopper behavior
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Investment
Define trade investment frameworks, route to market and key customer engagement strategies
What to expect from Five-Step Total Marketing™
We work to deliver results and a clear Return on Investment: so we’ll design an approach to meet your current and future problems, needs and challenges.
We use bespoke tools and methodologies to identify opportunities to change the way your business operates and engages with consumers, shoppers and retail customers.
We work closely with your team to ensure their knowledge and experience is factored in, and to give them ownership of the solution.
We create clear action plans to guide the execution of the strategy.
