Shopper MarketingWe are the world’s first to introduce a clear, coherent integrated approach to shopper marketing
We use our unique Five-Step Total Marketing™ approach
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Consumer priorities
Define the drivers of brand growth
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Shopper behavior
Develop bespoke shopper segmentation, identify and understand target shoppers
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Channel priorities
Define new channel structures; prioritize channels to maximize shopper influence and business profits
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Marketing mix
Create integrated marketing strategies to drive changes in consumer and shopper behavior
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Investment
Define trade investment frameworks, route to market and key customer engagement strategies
How Shopper Marketing Helps
Firms which have successfully integrated shopper marketing have found that, in addition to uncovering new growth levers for their brands, their commercial teams are becoming more effective
Competitive advantage is developed in the trade
The careful targeting of investment into priority channels motivates the customers in these channels to support the company’s brands at the expense of competitors
The in-store marketing of the company’s brands is improved
As customers – both in the modern trade and in the traditional trade – become more supportive of the brand, the opportunity to ensure that it is presented in a consistent, compelling fashion in-store increases
Internal efficiency improves
Shopper marketing creates more coherent links between consumer marketing and sales, these links enable consistency and alignment behind shared goals
Return on sales and marketing investment improves
Increased off-take of the company’s brands improves the overall return on total marketing investment
Purchase of the company’s brands increases
A compelling, targeted in-store marketing mix reinforces the company’s above-the-line marketing efforts, leading to more sales to loyal shoppers and first-time buyers
Investment decisions are enhanced
Managers are able to prioritize opportunities and focus investment above-the-line, below-the-line and with customers
Free consultation with our experts
If you are looking to grow sales and profit by delivering better results at retail, then we can help you
