Channel Strategy in the Age of the Digital Shopper
Channel management has never been easy – companies have always struggled to get it right, and with the constant emergence of new digital channels the struggle has never been more complicated.
This eBook outlines the key concepts you need to know to develop effective channel strategies to reach today's digital shoppers.
Download this guide and:
Understand channel definitions and why retail outlets must be managed in channels
Learn how to segment offline and online channels effectively
Learn how to prioritize channels effectively to reach and influence the largest number of your target shoppers cost effectively
Learn how to approach digital channels strategically and effectively
